retention

ML Models for User Retention Prediction in Mobile Apps

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User retention represents the lifeblood of mobile app success. While acquiring new users through marketing campaigns captures headlines and investment, retaining those users determines long-term viability and profitability. The harsh reality of mobile apps is brutal: industry averages show that 75% of users abandon apps within the first week, and 90% churn within the first … Read more

How to Measure Customer Retention with SQL and Python

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Customer retention is the lifeblood of sustainable business growth. While acquiring new customers often takes center stage in marketing discussions, keeping existing customers engaged and loyal delivers significantly higher returns on investment. Studies consistently show that increasing customer retention rates by just 5% can boost profits by 25% to 95%. But how do you accurately … Read more